Founded in 1994, Aroma Espresso Bar is the largest and most successful espresso bar chain in Israel, serving over 25 million loyal customers a year in more than ninety branches. Aroma boasts excellent home-roasted coffee and a fresh, innovative menu.. Add a pleasant, modern atmosphere, dedicated service, and accommodating prices- and it's clear why everyone loves Aroma.

Coffee is a top priority at Aroma. We import fine Arabic beans from Africa which have a delicate, slightly sweet taste and a rich aroma. They are roasted and sent fresh to all branches where they are ground on-site just before use to brew the perfect cup of coffee.

When it comes to food, Aroma strives to provide fresher, tastier, and most importantly: healthier food. Bread and pastries are made on-site in our open kitchens, and produce is delivered daily to ensure freshness. Our menu is short yet dynamic, and chock full of wholesome salads and sandwiches. You won't find any pre-packaged foods with sell-by dates, because we prepare everything on-site and to order.

Aroma is now expanding internationally. Franchises have opened in Toronto and New York City's SoHo, Upper West Side and midtown. Welcome and enjoy yourself, wherever you are.